Head of Design
Beautiful Function
Oct 2024 – Present
Beautiful Function is a design, strategy & technology agency in Brooklyn, NY. We work with early stage companies to help craft brand and product experiences that connect with customers.
- AI native design approach
- Early stage focus
Product Design & Strategy (contract)
Cecil
Feb 2024 – Present
The team at Cecil is building a best-in-class nature data solution for a large group of underserved customers. I’ve been pulled in to help shape their v1.0, working with the founders, lead designer, and engineering on prototypes, research, and finished UI (pre-launch).
- Web app is currently pre-launch
- Venture funded
- Based in NYC, Sydney and London
Lead Product Designer (contract)
Halo.car
Jun – Aug 2023
Halo has developed remote pilot technology that allows them to deliver electric cars to customers. I worked with their team to lead the redesign of their app, including reimagining the booking and account registration flows and development of a basic design system.
- App launched and in market
- Venture funded
- Based in Las Vegas
Lead Product Designer
WorkSafe Victoria
Nov 2019 – 2023
WorkSafe Victoria is a state government body that manages and delivers workplace insurance for over 5 million Victorians. In 2019, I joined as their first full-time product designer and oversaw the development of their first design system, helped grow our team to 15 designers, and built out the customer-facing portal to help users manage their insurance claims.
- Grew our team to 15 designers
- Over 500K registered accounts
- Built on top of Salesforce
Senior Product Designer
realestate.com.au
Apr – Aug 2019
The REA Group runs the largest property portal in Australia that features listings for both buying and renting. I joined the rent team for a contract to research, design and implement the inspection booking and calendar management functionality.
- Built for iOS & Android
- 12 million monthly visitors
- Functionality went live and is in market today
Co-founder and Lead Designer
Tiller
Jan 2016 – Jan 2020
Tiller uses custom hardware and software to help teams more accurately track their time and measure productivity. We developed the idea inside our own agency, which we then successfully funded on Kickstarter and shipped over two thousand devices around the world.
- Raised $75,000 on Kickstarter
- US Patent granted
- Shipped over 2,000 devices globally, pre-order sold out
Founder & Head of Design
Joan
Jan 2014 – 2019
Joan was an innovation, product design, and research agency that I co-founded after my time at IDEO. We helped clients shape their ideas, build and test prototypes, and eventually design and ship web and native apps. We eventually stopped work on Joan to focus on Tiller full time.
- Team of 3 partners and 5 staff
- Based in Melbourne, Australia
- Clients: Real Time Agent (acq. $35m), RACV, Dairy Australia
Lead Product Designer
The Dots
Apr 2013 – Dec 2016
The Dots is the leading creative professional network in the UK and Europe. I worked on and off with their leadership team, designers, and engineers over several years to help identify customer pain points, prototype new solutions, design, and ship features including group messaging and portfolio creation.
- 750,000 accounts & portfolios
- Increased return visits & usage
- Venture backed, based in London
Communication & Interaction Designer
IDEO
Jun – Nov 2013
IDEO is the world’s leading design and innovation firm. I joined their Singapore office to help deliver work for some of the APAC clients including Telstra, Melbourne Airport, and Lion Nathan.
- Based in Singapore & Melbourne
- Together, we conceived of the popular pre-order app ‘Skip’ that was incubated and went live in 2016
Co-founder
Positive Posters
Apr 2009 – 2013
After completing my honours, I set up Positive Posters, a non-profit organization that ran exhibitions and built and maintained a social network for graphic designers who wanted to create impact with their work. I ran the organization for 5 years and grew the community to over 15,000 designers, with over 1 million unique page views per month and accounts in 127 countries.
- Built on Wordpress
- Over 15,000 accounts and 1 million monthly page views in 2013
- Top three most active countries were Australia, USA and Iran